Communication Privacy Policy

Integrity Foot and Ankle Associates, LLC (the “Practice”) utilizes a voice-over IP system to communicate with patients by phone and to provide information about appointments and services through short message service (“SMS”) (i.e. text messaging). As part of that process, the Practice implemented the following privacy policy to comply with the system provider’s Terms of Service, Acceptable Use Policy, and industry standards.

The Practice will send no more than 50 messages per originating number per minute. If sending marketing, promotional or informational messages, the Practice will obtain and log consent of recipients as outlined by the Cellular Telecommunications Industry Association (CTIA) guidelines prior to sending messages and will not use purchased lists or third party generated lead lists when sending SMS. Such consent must be given for each campaign or message type the Practice intends to send.

SMS recipients will receive clear opt-out instructions on informational, marketing, or promotional messages. The Practice will not use link shorteners or non-branded domains for embedded links.

Automated messaging will only be sent from numbers that have been linked to a TCR campaign designed for automated messaging (i.e. an “Automated” campaign type). Automated messages will include opt-out language on each message (e.g. “Reply STOP or UNSUBSCRIBE to end”), and all opt-out requests must be honored.

Implied consent will not be considered sufficient for SMS outside of immediately responding to a received message. A user must actively ask to receive SMS messages from the Practice.

The Practice will log and track consent, and opt-ins and opt-outs. In certain cases, carriers may request proof that an individual has opted in including an overview of the Practice’s opt-in/opt-out process.